Edin Sözer - Personal Blog

Announcements

[07/04/2010] Publication...

New book titled "The dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets" has been published by LAP - Lambert Academic Publishing. Please visit publications section for detailed information.

[01/01/2010] Publication...

The article titled "Critical Success Factors in Postmodern Era" has been placed in the new book titled "Sales and Marketing Stories". Please visit publications section for detailed information.

[15/12/2009] Publication...

The study titled "How Does Event Sponsorship Help in Leveraging Brand Equity" has been published in Journal of Sponsorship Vol. 3 / 1. Please visit publications section for detailed information.

[01/07/2009] Publication...

New book titled "Postmodern Marketing: PIM Model for Leadership in Brand Age" has been published by Beta Publishing House. Please visit publications section for detailed information.

[20/06/2008] Publication...

New publication released titled "Effects of sponsorship on customer based brand equity (CBBE)".

[01/03/2008] Publication...

New publication released titled "E-Tailing and Consumer Behavior".

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If you intend to use these materials in your works or presentations you should always cite these materials in your references. Once the material has been cited as reference there will be no problem using it otherwise it will be regarded as plagiarism.

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Contact Information

edin@edinguclusozer.net

PROFESSIONAL RECORD

Started his career in 1997 right after the graduation from the university. Specialized in banking and finance mainly focusing on retail banking. Worked more than 12 years in several banks’ retail banking functions such as marketing, sales and merchant relationships. Launched, managed and became a part of several major retail banking projects both locally and internationally. He keeps working in finance sector.

ACADEMIC RECORD

Completed intermediate education in 1992 by graduating from Italian College in Istanbul. Continued to university education in Eastern Mediterranean University and had B.A degree in 1997. Completed MBA programme (2002) and got Ph.D. degree (2008) in Yeditepe University. Among the publications can be listed books on e-commerce (2003) / marketing (2009) and several articles on marketing and e-commerce.