In this section you can find the links to some valuable and high quality sources on several subjects such as marketing, new economy, e-commerce and many other subjects.

In addition to the links of the sources, I also added a ranking of some marketing journals in order to help you on the selection process. You can also send me your recommendations to add as a resource link to the section.

Please click on the link provided to visit the home page of the resource. If you experience any difficulty to reach the target source or you face a broken link please let me know.  

I hope all links will be useful for you.

MARKETING LINKS

American Marketing Association (AMA) - www.marketingpower.com

International Events Group - www.sponsorship.com

Word of Mouth Association (WOMMA) - www.womma.org

Martin Lindstrom - www.martinlindstrom.com

Pazarlama Dünyası - www.pazarlamadünyası.com

LIST OF JOURNALS

Journal of Marketing - www.marketingpower.com

Journal of Marketing, established in 1936, has been the recognized leader in its field. Journal of Marketing is positioned as the premier, broad-based, scholarly journal of the marketing discipline that focuses on substantive issues in marketing and marketing management.

Journal of Marketing Research - www.marketingpower.com

Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. This bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.

Journal of Consumer Research - www.journals.uchicago.edu/JCR/home

The Journal of Consumer Research publishes scholarly research that describes and explains consumer behavior. Empirical, theoretical, and methodological articles spanning fields such as psychology, marketing, sociology, economics, and anthropology are featured in this interdisciplinary journal. The primary thrust of JCR is academic, rather than managerial, with topics ranging from micro-level processes (e.g., brand choice) to more macro-level issues (e.g., the development of materialistic values).                     

Journal of Retailing - www.elsevier.com/wps/product/cws_home/620186

The Journal of Retailing is devoted to advancing the state of knowledge and its application with respect to all aspects of retailing, its management, evolution, and current theory. The field of retailing includes both products and services, the supply chains and distribution channels that serve retailers, the relationships between retailers and members of the supply channel, and all forms of direct marketing and emerging electric markets to households. Articles may take an economic or behavior approach, but all reflect rigorous analysis and a depth of knowledge of relevant theory and existing literature. Empirical work is based upon the scientific method, modern sampling procedures and statistical analysis.

Harvard Business Review - www.harvardbusinessonline.hbsp.harvard.edu

The journal is one of the most important and valuable sources of practical information on many areas such as strategy, marketing, management, innovation, change management, leadership and technology.  

Journal of Advertising - www.mesharpe.com/mall/results1.asp?acr=joa

The Journal of Advertising is the premier journal devoted to the development of advertising theory and its relationship to practice. The major purpose of the Journal is to provide a public forum where ideas about advertising can be expressed. Research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research represent some of the key foci of the Journal. Other topics of interest recently covered by the Journal include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.

Journal of Advertising Research - www.jar.warc.com

The Journal of Advertising Research provides a forum for sharing findings, applications, new technologies and methodologies, and avenues of solution. Its primary audience is the practitioner at all levels of practice.