E-Tailing by Tiernan Bernadette is a good introductory book for B2C e-commerce.The books starts with the explanation of the 2000's situation in the e-commerce and then continues with implementation of customer strategies in B2C commerce, how to build effective customer relationship and the security issues in e-commerce.The book is highly recommended for those who desire to have an introductory information on B2C e-commerce and to get a snapshot of e-commerce world in the first years of 21st century.