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Announcements

[07/04/2010] Publication...

New book titled "The dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets" has been published by LAP - Lambert Academic Publishing. Please visit publications section for detailed information.  

[01/01/2010] Publication...

The article titled "Critical Success Factors in Postmodern Era" has been placed in the new book titled "Sales and Marketing Stories". Please visit publications section for detailed information. 

[15/12/2009] Publication...

The study titled "How Does Event Sponsorship Help in Leveraging Brand Equity" has been published in Journal of Sponsorship Vol. 3 / 1. Please visit publications section for detailed information.

[01/07/2009] Publication...

New book titled "Postmodern Marketing: PIM Model for Leadership in Brand Age" has been published by Beta Publishing House. Please visit publications section for detailed information.

[20/06/2008] Publication...

New publication released titled "Effects of sponsorship on customer based brand equity (CBBE)".

[01/03/2008] Publication...

New publication released titled "E-Tailing and Consumer Behavior".

 

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All the material in this web page belong to Edin Güçlü Sözer and copy of these materials without the consent or permission of the author will be subject to legal   actions.

If you intend to use these materials in your works or presentations you should always cite these materials in your references. Once the material has been cited as reference there will be no problem using it otherwise it will be regarded as plagiarism.

Please do not hesitate to contact author to ask and / or demand about materials.

Contact Information

edin@edinguclusozer.net

 

Welcome to my place..

I hope you'll find what you look for. Here you can explore my studies, read my articles and get information about me. If you have any questions or requests don't hesitate to contact me.

What is waiting for you inside my personal blog?

ARTICLES

In the articles section you can explore my articles on several subjects and fields such as marketing, new economy, e-commerce and other interesting areas.

New articles are released and put into this section periodically. Additionally you can find my book reviews in this section. If you want additional information on the related topics you can contact me.

If you are interested to hear about new article and/or review releases please send me an       e-mail and I'll keep you informed.

Latest Article Releases

14.12.2009 - Retail Marketing 2010

02.11.2009 - Understanding Women!

08.10.2009 - Strategic Orbit Synchronization in Retail Industry.

26.09.2009 - Let's Keep the Social Media Clean!.

PUBLICATIONS

The publications section includes my academic and professional works on marketing,              e-commerce and on many other areas published by third parties such as book publishers or conferences.

The section is updated whenever I have a new publication in the market. You can get information about the content of publications and if you need further information you can contact me.

If you are interested to hear about new publications please send me an e-mail and I'll keep you informed.

Latest Publication(s)

April 2010 - The Dynamics of Sponsorship: Leveraging Brand Equity in Postmodern Markets

January 2010 - Critical Success Factors in Postmodern Era

December 2009 - How Does Event Sponsorship Help in Leveraging Brand Equity

July 2009 - Postmodern Marketing: PIM Model for Leadership in Brand Age

June 2008  -  Effects of Sponsorship on Customer Based Brand Equity (CBBE)

March 2008 - e-Tailing and Consumer Behavior (Bizim Market Journal)

RESOURCES

This section is created to provide some useful information and resource location to the visitors for their research purposes.

I tired to include only high quality, reputable and useful sources as well as a ranking of marketing journals which may help you in your consideration process for membership purposes.

If you have any recommendation for me to put under the links please send me an e-mail. 

 

Please fill out the following subscription form to be informed about the new releases of articles, researches, publications and book reviews.

 

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Once again I hope you'll enjoy spending time here and find what are you looking for.

Thank you for your visit and hope to welcome you always....  

 

All Rights Reserved by Edin Sözer © 2010.